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Good to meet you. Here's 132 years in 60 seconds about us.

W.F. Young was founded in 1892 by Mary Ida and her husband Wilbur Young. Their first product, Absorbine® veterinary liniment for horses, is still an international best-seller today.

Wilbur and Mary Ida riding their horses in a neighborhood with Victorian homes in the background. Photo was taken back in 1892.
The Missing Link product line. Feline Well Being, Skin & Coat, Collagen Care Hips & Joints, Collagen Care Skin & Coat. As well as The Missing Link Pet Kelp formula Probiotic, and Smartmouth 7 in 1 dental chews.

Fast forwarding 15 decades (we promised this wouldn't take long!), we launched a line of high-quality flea & tick and grooming products for some lucky pups in 2014. Then we entered the pet nutrition world with The Missing Link® and Pet Kelp®, two state-of-the-art supplement lines.

Our revolutionary Silver Honey® natural hot spot, ear and wound care line made its debut in 2019.

Our full line of Silver Honey products, from left to right: Scratches, ointment, hot spot spray gel, rapid wound repair gel, hot spot ointment, shampoo, Rapid ear care kit, ear rinse, and Silver Honey ear wipes.
Honest to Goodness product line showing Way to Glow, Mellow Belly, Happy Feet, Good Vibes, Buddy Boost and Golden years plant snacks.

Now we're bringing our global reputation for quality and innovation to the treat aisle with Honest to Goodness Plant Snacks for dogs.

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Adorable brown husky like dog with a white chest and green collar looking up waiting for his Honest to Goodness plant snack treat.

Thanks for taking a minute to get to know our family company that started six generations ago. Please stay tuned, because soon we'll be introducing more sustainably sourced treats to help pets like yours live their happiest, healthiest lives. Honest to Goodness!